Optimizing the Organizational Crisis Communication Portfolio
نویسندگان
چکیده
Organizational reputation can be seriously damaged after a self-inflicted or externally induced crisis. Studies have tested the restoring and protective effects of various crisis communication strategies. For this paper, we compared on organizational dependent (a) type (b) strategy used. We combined six strategies in stepwise manner, showing which ones are most effective an experimental online setting. Respondents were randomly assigned to questionnaires with varying combinations different sequence rating organization for three points time. Using diverse sample, show that improves significantly only combining at least five
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ژورنال
عنوان ژورنال: Corporate Reputation Review
سال: 2022
ISSN: ['1479-1889', '1363-3589']
DOI: https://doi.org/10.1057/s41299-022-00156-6